Cookie Policy

1. General information

AUDI AG, Auto-Union-Straße 1, 85057 Ingolstadt ("AUDI", "we", "us" or "our") processes your personal data as controller, specifically through cookies and similar technologies (as defined below), when you use this website.

Your personal data may also be processed by third parties using their own cookies and similar technologies. Further information regarding such third parties can be found in the "Third Party Cookie" section.

This Cookie Policy explains which cookies and similar technologies we use for what purposes on our website, and what options you have for managing your preferences.

We use tools on our website to facilitate the use of the website, to improve user-friendliness, and to provide various features (for more information, see sections 3 and 4). These tools include, for example, cookies, pixels and scripts (hereinafter "cookies").

Cookies are small data records that are stored on your device and contain data such as personal page settings (e.g., language, screen resolution) and login information. This data record is generated by the web server that you have connected to via your browser and sent to you.

For more information on how we process your personal data, including personal data collected through cookies, how you can exercise your data protection rights and the contact details of our data protection officer, please see our data protection notice.

 2. Use of cookies

It is also possible to access our website without cookies, but use without cookies may change the function or availability of the website. However, if you wish to make full use of the features of our websites, you should accept the cookies that enable the use of certain functions or make them more convenient.

Most browsers are set by default to automatically accept all cookies. In addition to your rights as a data subject, you can object to the use of cookies at any time retroactively by setting your browser so that it does not accept cookies or only accepts certain cookies or notifies you as soon as cookies are sent. As a result, you may not be able to use all the features of our websites to their full extent.

Please note that your selection only affects the browser you were using when you made the selection. If you use different browsers or devices, you may have to make your choice of cookies again. Under certain circumstances, after updates or if you delete the cookies from your browser, the settings may be reset to the default settings, which means that we may ask you to make your cookie selection again the next time you visit our website.

The following links will assist you in dealing with cookie browser settings. You can also use the "Help" function of your browser to find out more information:

• Internet Explorer, Microsoft Edge: http://support.microsoft.com
• Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
• Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
• Safari: http://support.apple.com/kb/PH5042
• Opera: http://www.opera.com/browser/tutorials/security/privacy/
• Adobe (flash cookies): http://www.adobe.com/security/flashplayer/articles/lso/

There are also software products that manage cookies for you. You can also find further information on cookies and the handling of cookies online, such as at https://www.allaboutcookies.org/.

If you change/adjust your browser settings or use certain software products that block cookies, we will take these browser settings and the settings in the software products into account and will not send the blocked cookies. If you allow cookies in your browser settings, we will present you with a cookie banner on our website, which you can use to manage your cookie settings, e.g., to activate certain cookies. Cookies are only set if you give your consent for the respective cookie category. Please note that necessary cookies (see section 3 below) do not require your consent and are always set if you allow cookies in your browser settings.

You may revoke your consent at any time and change the cookie categories you have selected. Please use the "Cookie settings" in the footer of the website for this.

 3. Which cookies do we use?

We generally use cookies in the following categories:

Cookies can be stored on your device either for a longer period of time or temporarily.

What are known as permanent cookies are stored on your device for a certain period of time until a specified expiry date of the cookie (or until you delete it beforehand). This causes language settings, for example, to be saved, so that you do not have to set them again for our website.

On the other hand, what is known as session cookie temporarily stores a session identifier while you are active on our website. This prevents you from having to log in again when you change pages, for example. Session cookies are deleted when you log out, or lose their validity as soon as your session has expired.

(1) First-party cookies

A first-party cookie is a cookie that is set by us as the controller (which shall have the same meaning as a responsible party in other jurisdictions) or by our processors (which shall have the same meaning as an operator in other jurisdictions). The AUDI company that operates the website (see imprint) is responsible for data processing. This AUDI company processes the data collected by the first-party cookies for its own purposes, regardless of whether it has programmed the cookie itself or uses the cookie of another legal entity.

(2) Third-party cookies

A third-party cookie is a cookie that is set by a third party, which is not identical to the AUDI company that operates the website you have just visited, for example, by one of our service providers. Third-party cookies come from various third-party domains, which can use the cookies flexibly to track user behaviour on our website and on third-party websites outside the offering of the third-party provider (in particular, for user-specific advertising). If you visit a website on which the advertising network places advertisements, a third-party cookie may be stored on your device through the advertising present on that website. The cookie usually stores the number of page visits as well as the duration of your visit. If you visit a website again on which the advertiser's advertising is also placed, they can recognise you on the basis of the cookie and, thanks to the information collected, offer you individual advertising from their own repertoire. Although we allow third parties to access the website to install these cookies on users' devices, we have no control over the period of time that these third-party cookies are stored on your devices. The data collected from the cookie will be processed by the third party for its own purposes on its own responsibility, in accordance with the relevant privacy and cookie policy, or as a joint controller with us. This also includes third-party cookies from a third party's social networks, which make it possible to share information with the social networks in question.

Below, you will find a summary of the cookies we use. This is intended to provide you with information about the purpose and type of the cookie in question and its storage period.

(1) Necessary cookies

(2) Performance cookies

4. Third-party services

a. Ensemble Privacy Manager
          I. General information

We use Ensemble Privacy Manager, which helps us to manage the cookies used on the website. Ensemble Privacy Manager uses cookies to store information about whether users have given their consent to cookies, and, if so, for which categories of cookies. The following data is processed in this context:

• IP address
• User agent
• URL
• Referrer URL
• Timestamp
• List of server calls
• Cookies relevant to data protection law
• Events relevant to data protection law

The processing of the user's personal data using Ensemble Privacy Manager enables us to store information about the consent given by users. This helps us to provide additional content for users and to avoid certain cookies being set if the user has not given their consent to the use of such cookies. If we did not collect this information, we would not be able to ensure that our cookies and website work properly, and it is possible that some functions of the website may not be available to you. The legal basis for such processing of personal data is our legitimate interest according to Art. 6 (1) (f) GDPR. If you are located in Argentina, Belarus, Malaysia, Oman, Russia, the United Arab Emirates or Turkey, your continued use of this website constitutes your consent to the processing of personal data within the framework of Ensemble Privacy Manager, as described in this section, 4. a. If you are located in Taiwan, the legal basis for such processing of personal data is Subsection 8, Article 19 of the Taiwan PDPA, which applies "provided that the rights and interests of data subjects are not adversely affected".

Ensemble Privacy Manager is provided by our service provider Tagman Ltd., 2 Riding House Street, London W1W 7FA, United Kingdom, who is engaged as our data processor.

The data stored by Ensemble Privacy Manager will be deleted if the data is no longer used for our above-mentioned purposes. This is the case after three years.

You have the right to object to the processing of personal data in connection with Ensemble Privacy Manager. Further information on your rights as a data subject can be found in our Privacy Policy.

i. General information

We use the analysis tool Adobe Analytics on our website. Adobe Analytics is provided by Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. Adobe Analytics uses cookies to record and systematically evaluate interactions that users of the website have. In this context, the following data are collected:

• The user's IP address (anonymised)
• The unique user ID assigned by the browser
• The user's click behaviour on the website
• The subpages that the user accesses
• The browser type, URL, screen resolution
• Timestamp
• The car model created by the user in the portal

The full length of the IP address is not stored; the last octet of the IP address is unrecognisable. The truncated IP address cannot be matched to the user's device.

Analysis

The processing of the user's personal data using Adobe Analytics enables us to analyse the browser behaviour of our users. By evaluating the collected data, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. You can also access our website if we do not have this information, but some functionalities may not be available. For such purposes, we use the services of Audi Business Innovation GmbH, Hochbrückenstr. 6, 80331 Munich, who is engaged as our data processor.

The legal basis for such processing of personal data is your consent pursuant to Art. 6 (1) (a) GDPR.

The data stored by Adobe Analytics will be deleted as soon as you withdraw your consent or the data is no longer used for our above-mentioned purposes. This is the case after 24 months.

You have the option to prevent Adobe Analytics from collecting your information when you visit our website. You can do this either by changing your browser settings so that the placement of cookies is prevented, or by withdrawing your consent to the placement of cookies in our cookie settings. In order to exercise your right to erasure, you must  provide us with your Experience Cloud ID. To read the Experience Cloud ID, please open the page for which you would like to know your ECID by entering the URL (e.g., www.audi.de) directly into the address line of your browser. Then add the parameter  https://audi-shop.com/de/de.html/?getid=ecid at the end of the URL in the address line.

5. Recipients of your personal data

Personal data that is collected and stored through the use of third-party services is made available to the developers, employees and consultants of that third-party provider. Further information on recipients of your personal data can be found in our Privacy Policy. Appropriate security and confidentiality measures are guaranteed at all times.

6. Cross-border transfer of personal data

Your personal data may be stored outside your country of residence and as such your personal data will be accessible to law enforcement and/or regulatory authorities in accordance with the applicable laws of those countries. If required by law, we will first obtain your express consent for this kind of transfer of your personal data outside your country of residence.

Further information on the cross-border transfer of your personal data can be found in our data protection notice.

 7. Contact us

Our data protection officer is your contact person for all data protection matters and is available to support you in exercising your rights. Please send your enquiries to: AUDI AG Data Protection Officer, 85045 Ingolstadt, Germany, datenschutz@audi.de.

Cookies policy from 02/07/2024