Cookie policy

1. General information

AUDI AG, Auto-Union-Straße 1, 85057 Ingolstadt ("AUDI", "we", "us" or "our") processes your personal data as controller, specifically through cookies and similar technologies (as defined below), when you use this website.

The cookie policy explains which cookies and similar technologies we use for which purposes on our website and what options you have for managing your preferences.

We use tools on our website to facilitate the use of the website, to improve user-friendliness and to provide various features (for more information, see sections 3 and 4). These tools include, for example, cookies, pixels and scripts (hereinafter "cookies").

Cookies are small data records that are stored on your device and contain data such as personal page settings (e.g. language, screen resolution) and login information. This data record is generated by the web server that you have connected to via your browser and sent to you.

For more information on how we process your personal data, including personal data collected through cookies, how you can exercise your data protection rights and the contact details of our data protection officer, please see our data protection notice.

2. Use of cookies

It is also possible to access our website without cookies, but use without cookies may change the function or availability of the website. However, if you wish to make full use of the features of our websites, you should accept the cookies that enable the use of certain functions or make them more convenient.

Most browsers are set by default to automatically accept all cookies. In addition to your rights as a data subject, you can object to the use of cookies at any time retroactively by setting your browser so that it does not accept cookies or only accepts certain cookies or notifies you as soon as cookies are sent. As a result, you may not be able to use all the features of our websites to their full extent.

Please note that your selection only affects the browser you were using when you made the selection. If you use different browsers or devices, you may have to make your choice of cookies again. Under certain circumstances, the settings may be reset to the default settings after updates or if you delete the cookies from your browser, which means that we may ask you to make your cookie selection again the next time you visit our website.

The following links will assist you in dealing with cookie browser settings. You can also use the "Help" function of your browser to find out more information:

• Internet Explorer, Microsoft Edge: http://support.microsoft.com
• Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
• Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
• Safari: http://support.apple.com/kb/PH5042
• Opera: http://www.opera.com/browser/tutorials/security/privacy/
• Adobe (flash cookies): http://www.adobe.com/security/flashplayer/articles/lso/

There are also software products that manage cookies for you. You can also find further information on cookies and the handling of cookies online, such as https://www.allaboutcookies.org/.

If you change/adjust your browser settings or use certain software products that block cookies, we will take these browser settings and the settings in the software products into account and will not send the blocked cookies. If you allow cookies in your browser settings, we will present you with a cookie banner on our website, which you can use to manage your cookie settings, e.g. to activate certain cookies. Cookies are only set if you give your consent for the respective cookie category. Please note that necessary cookies (see section 3 below) do not require your consent and are always set if you allow cookies in your browser settings.

 3. Which cookies do we use?

We generally use cookies in the following categories:

 a. Storage period

Cookies can be stored on your device either for a longer period of time or temporarily.

What are known as permanent cookies are stored on your device for a certain period of time until a specified expiry date of the cookie (or until you delete it beforehand). This saves language settings, for example, so that you do not have to make them again for our website.

On the other hand, what is known as a session cookie temporarily stores a session identifier while you are active on our website. This prevents you from having to log in again when you change pages, for example. Session cookies are deleted when you log out or lose their validity as soon as your session has expired.

b. First/Third party cookies
(1) First-party cookie

A first-party cookie is a cookie that is set by us as the controller (which shall have the same meaning as a responsible party in other jurisdictions) or by our processors (which shall have the same meaning as an operator in other jurisdictions). The AUDI company that operates the website (see imprint) is responsible for data processing. This AUDI company processes the data collected by the first-party cookies for its own purposes, regardless of whether it has programmed the cookie itself or uses the cookie of another legal entity.

(2) Third-party cookie

A Third Party Cookie is a Cookie that is set by a third party other than the Audi entity operating the website that you are currently visiting, for instance by our services provider. Third Party Cookies originate from various domains of third parties who can flexibly use the Cookies to track user behavior on our website and across other third-party websites outside the third party's offer (especially for user-specific advertising). When you visit a website where the advertising network places advertisements, the advertisements on that website may place a Third Party Cookie on your device. That Cookie usually stores the number of page visits and the length of time you have been there. If you revisit again a website on which the advertiser's advertisement is also placed, the advertiser can recognize you by means of the Cookie and, thanks to the information collected, offer you individual advertisements of its own. While we allow third parties to access the site to install these Cookies on users' devices, we do not retain control over the time these Third Party Cookies will be stored in your devices. The data collected from the Cookie is processed by the third party for its own purposes as an individual controller pursuant to their corresponding privacy and cookies policy or as a joint controller together with us. This also includes Third Party Cookies from third party social networks, which enable to share information with the respective social networks.

c. Cookies used on this website

Below you will find a summary of the cookies we use, which is intended to provide you with information about the purpose and type of the respective cookie and its storage period.

(1) Necessary cookies

(1) Performance cookies

4. Third Party Services

1.  a) Ensighten Privacy Manager
2. General information

We use Ensighten Privacy Manager to help us manage the Cookies used on the website. Ensighten Privacy Manager uses Cookies to store information on whether or not and if so, for which categories of Cookies users have declared their consent to. In this regard the following data is processed:

• IP-address
• User agent
• URL
• Referrer URL
• Time stamp
• List of Server Calls
• Privacy Cookies
• Privacy Events

1. Purpose and legal basis of processing

The processing of personal data of the user with the help of Ensighten Privacy Manager enables us to store information on the user's declared consent. This helps us to provide additional content to users and to avoid that specific Cookies are set in case the user has not declared consent to the use of such Cookies. If we did not collect this information, we would not be able to ensure that our Cookies and website works correctly and some features of the website may not be available to you. The legal basis for such processing of personal data is our legitimate interest according to Art. 6(1)(f) GDPR. If you are located in Argentina, Belarus, Malaysia, Oman, Russia, the United Arab Emirates or Turkey, your continued use of this website constitutes your consent to the processing of personal data in the context of Ensighten Privacy Manager, as described in this Section 4. a.

Depending on your country of residence, different or additional provisions may apply in addition to the GDPR. Section 5 “Local law provisions” of this Cookie Policy provides an overview of applicable local law.

The Ensighten Privacy Manager is provided by our service provider Tagman, Ltd., 2 Riding House Street, London W1W 7FA, United Kingdom, which acts as our data processor.

1. Storage period

The data stored by Ensighten Privacy Manager will be deleted if the data is no longer needed for our above mentioned purposes. This is the case after five years.

1. Right to object

You have the right to object to the processing of personal data in the context of Ensighten Privacy Manager. Further information on your rights as a data subject can be found in our privacy policy.

Depending on your country of residence, different or additional rights may apply. Further information can be found in Section 6 “Specific additional data subject rights” of this Cookie policy.

1. Adobe Analytics
2. General information

We use the Adobe Analytics analysis tool on our website. Adobe Analytics is provided by Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. Adobe Analytics uses cookies to record and systematically evaluate interactions that users of the website have. In this context, the following data are collected:

• The user's IP address (anonymised)
• The unique user ID assigned by the browser
• The user's click behaviour on the website
• The subpages that the user accesses
• The browser type, URL, screen resolution
• The timestamp
• The car model created by the user in the portal

The IP address is not stored in its full length; the last octet of the IP address is unrecognisable. The truncated IP address cannot be matched to the user's device.

1. Purpose and legal basis of the processing

Analysis

The processing of the user's personal data using Adobe Analytics enables us to analyse the browser behaviour of our users. By evaluating the collected data, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. You can also access our website if we do not have this information, but some functionalities may not be available. For such purposes, we use the services of Audi Business Innovation GmbH, Hochbrückenstr. 6, 80331 Munich, who is engaged as our data processor.

The legal basis for such processing of personal data is your consent pursuant to Art. 6 (1) a) GDPR.

1. Retention period

The data stored by Adobe Analytics will be deleted as soon as you withdraw your consent or the data is no longer used for our above-mentioned purposes. This is the case after 24 months

1. Revocation of consent

You have the option to prevent Adobe Analytics from collecting your information when you visit our website. You can do this either by changing your browser settings so that the placement of cookies is prevented, or by revoking your consent to the placement of cookies in our cookie settings. In order to exercise your right to erasure, you must provide us with your Experience Cloud ID . To read the Experience Cloud ID, please open the page for which you would like to know your ECID by entering the URL (e.g., www.audi.de) directly into the address line of your browser. Then add the parameter (https://www.audi.de/de/brand/de.html/?getid=ecid).


5. Recipients of your personal data

Personal data that is collected and stored through the use of third-party services is made available to the developers, employees and consultants of the third-party provider. Further information on recipients of your personal data can be found in our data protection notice. Appropriate security and confidentiality measures are guaranteed at all times.

 6. Cross-border transfer of personal data

Your personal data may be stored outside your country of residence and as such your personal data will be accessible to law enforcement and/or regulatory authorities in accordance with the applicable laws of those countries. If required by law, we will first obtain your express consent for this kind of transfer of your personal data outside your country of residence.

Further information on the cross-border transfer of your personal data can be found in our data protection notice.

7. Contact us

Our data protection officer is your contact person for all data protection matters and is available to support you in exercising your rights. Please send your enquiries to: AHarald A. Møller AS Kundesenter, personvern@moller.no.

Cookies policy from 08/08/2024